[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.ceskytucnak.cz\/rizeni-vztahu-se-zakazniky\/#Article","mainEntityOfPage":"https:\/\/www.ceskytucnak.cz\/rizeni-vztahu-se-zakazniky\/","headline":"\u0158\u00edzen\u00ed vztah\u016f se z\u00e1kazn\u00edky","name":"\u0158\u00edzen\u00ed vztah\u016f se z\u00e1kazn\u00edky","description":"Customer relationship management, zkr\u00e1cen\u011b se ozna\u010duje jako CRM, je ur\u010den pro podporu komunikace mezi firmou a jej\u00edmi z\u00e1kazn\u00edky. Jedn\u00e1 se o proces, p\u0159i kter\u00e9m firma vyu\u017eit\u00edm datab\u00e1zov\u00fdch technologi\u00ed shroma\u017e\u010fuje, n\u00e1sledn\u011b zpracov\u00e1v\u00e1 a vyu\u017e\u00edv\u00e1 informace o sv\u00fdch z\u00e1kazn\u00edc\u00edch. Tento syst\u00e9m umo\u017en\u00ed firm\u011b pochopit, poznat i p\u0159edv\u00eddat chov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f, jejich n\u00e1kupn\u00ed zvyklosti...","datePublished":"2019-10-26","dateModified":"2023-04-28","author":{"@type":"Person","@id":"https:\/\/www.ceskytucnak.cz\/author\/#Person","name":"","url":"https:\/\/www.ceskytucnak.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4c6f4cec51e1a1b20d9361c6367b917eb8db239c023f88502d2833b745a358d4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4c6f4cec51e1a1b20d9361c6367b917eb8db239c023f88502d2833b745a358d4?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"ceskytucnak.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.ceskytucnak.cz\/wp-content\/uploads\/img_a366364_w1784_t1578995406.jpg","url":"https:\/\/www.ceskytucnak.cz\/wp-content\/uploads\/img_a366364_w1784_t1578995406.jpg","height":0,"width":0},"url":"https:\/\/www.ceskytucnak.cz\/rizeni-vztahu-se-zakazniky\/","about":["Business"],"wordCount":412,"articleBody":"      Customer relationship management, zkr\u00e1cen\u011b se ozna\u010duje jako CRM, je ur\u010den pro podporu komunikace mezi firmou a jej\u00edmi z\u00e1kazn\u00edky. Jedn\u00e1 se o proces, p\u0159i kter\u00e9m firma vyu\u017eit\u00edm datab\u00e1zov\u00fdch technologi\u00ed shroma\u017e\u010fuje, n\u00e1sledn\u011b zpracov\u00e1v\u00e1 a vyu\u017e\u00edv\u00e1 informace o sv\u00fdch z\u00e1kazn\u00edc\u00edch. Tento syst\u00e9m umo\u017en\u00ed firm\u011b pochopit, poznat i p\u0159edv\u00eddat chov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f, jejich n\u00e1kupn\u00ed zvyklosti a p\u0159\u00e1n\u00ed. N\u011bkdy takto b\u00fdv\u00e1, v p\u0159enesen\u00e9m smyslu, ozna\u010deno person\u00e1ln\u00ed, hardwarov\u00e9 a softwarov\u00e9 vybaven\u00ed firmy, kter\u00e9 m\u00e1 za \u00fakol tyto funkce vykon\u00e1vat.  Ka\u017ed\u00e1 spole\u010dnost, aby obst\u00e1la ve st\u00e1le rostouc\u00ed konkurenci, si mus\u00ed udr\u017eet sv\u00e9 z\u00e1kazn\u00edky, um\u011bt jim naslouchat a porozum\u011bt jim, identifikovat a neust\u00e1le zlep\u0161ovat kl\u00ed\u010dov\u00e9 procesy s c\u00edlem zv\u00fd\u0161it spokojenost z\u00e1kazn\u00edk\u016f. Mus\u00ed vytv\u00e1\u0159et marketingov\u00e9 strategie, aby udr\u017eela st\u00e1vaj\u00edc\u00ed a z\u00edskala nov\u00e9 z\u00e1kazn\u00edky, mus\u00ed b\u00fdt schopna je oslovit. Spr\u00e1va dokument\u016f a kontakt\u016f mus\u00ed b\u00fdt zabezpe\u010dena proti \u00faniku informac\u00ed, z\u00e1kazn\u00edci v\u011bt\u0161inou nesouhlas\u00ed s mo\u017enost\u00ed poskytnut\u00ed \u00fadaj\u016f t\u0159et\u00edm osob\u00e1m, to je mo\u017en\u00e9 jen s jejich v\u00fdslovn\u00fdm souhlasem. Velk\u00fdm p\u0159\u00ednosem pro obchodn\u00ed spole\u010dnosti je zkr\u00e1cen\u00ed prodejn\u00edho cyklu a zv\u00fd\u0161en\u00ed pr\u016fm\u011brn\u00e9 velikosti objedn\u00e1vky, p\u0159\u00edjm\u016f na jednoho obchodn\u00edka nebo v\u00fdnos\u016f na jednoho z\u00e1kazn\u00edka, co\u017e jsou neju\u017e\u00edvan\u011bj\u0161\u00ed ukazatele v\u00fdkonu. U servisn\u00edch firem je mo\u017en\u00e9 zaji\u0161t\u011bn\u00ed loajality z\u00e1kazn\u00edka sn\u00ed\u017een\u00edm \u010dasu odezvy a vy\u0159e\u0161en\u00ed jeho po\u017eadavku, je mo\u017en\u00e9 sn\u00ed\u017eit cenu servisu a zv\u00fd\u0161it produktivitu servisn\u00edho pracovn\u00edka. Marketingov\u00e9 spole\u010dnosti mohou sn\u00ed\u017eit cenu za akvizici z\u00e1kazn\u00edka a zv\u00fd\u0161it marketingov\u011b \u0159\u00edzen\u00e9 p\u0159\u00edjmy a odezvu na kampan\u011b.  Funkce a data se p\u0159i \u0159\u00edzen\u00ed vztah\u016f se z\u00e1kazn\u00edky ve firm\u00e1ch prol\u00ednaj\u00ed s funkcemi a daty jin\u00fdch softwar\u016f nebo informa\u010dn\u00edch syst\u00e9m\u016f. Vhodn\u00e1 je integrace, ta m\u00e1 za c\u00edl zamezit duplicitn\u00edmu zad\u00e1v\u00e1n\u00ed vstupn\u00edch \u00fadaj\u016f. Integraci je mo\u017en\u00e9 prov\u00e1d\u011bt jednor\u00e1zov\u011b prost\u0159ednictv\u00edm exportu a importu dat nebo pomoc\u00ed k tomu ur\u010den\u00fdch p\u0159evodov\u00fdch m\u016fstk\u016f prost\u0159ednictv\u00edm integra\u010dn\u00edch modul\u016f.                                                                                                                                                                                                                                                                                                                                                                                           4.5\/5 - (8 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"\u0158\u00edzen\u00ed vztah\u016f se z\u00e1kazn\u00edky","item":"https:\/\/www.ceskytucnak.cz\/rizeni-vztahu-se-zakazniky\/#breadcrumbitem"}]}]