[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.ceskytucnak.cz\/nejbohatsi-zena-sveta\/#Article","mainEntityOfPage":"https:\/\/www.ceskytucnak.cz\/nejbohatsi-zena-sveta\/","headline":"Nejbohat\u0161\u00ed \u017eena sv\u011bta","name":"Nejbohat\u0161\u00ed \u017eena sv\u011bta","description":"Koncem lo\u0148sk\u00e9ho roku zem\u0159ela ve v\u011bku kr\u00e1sn\u00fdch 94 let Liliane Bettencourtov\u00e1, jej\u00ed\u017e rodn\u00e9 jm\u00e9no bylo Liliane Henriette Charlotte Schuellerov\u00e1. P\u0159ed svou smrt\u00ed to byla nejbohat\u0161\u00ed \u017eena a des\u00e1t\u00fdm nejbohat\u0161\u00edm \u010dlov\u011bkem na sv\u011bt\u011b. Pokud chcete b\u00fdt \u00fasp\u011b\u0161n\u00ed v podnik\u00e1n\u00ed, ur\u010dit\u011b byste jej\u00ed osud m\u011bli zn\u00e1t pro vlastn\u00ed inspiraci. Pokud V\u00e1m jej\u00ed...","datePublished":"2017-12-14","dateModified":"2023-04-28","author":{"@type":"Person","@id":"https:\/\/www.ceskytucnak.cz\/author\/#Person","name":"","url":"https:\/\/www.ceskytucnak.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4c6f4cec51e1a1b20d9361c6367b917eb8db239c023f88502d2833b745a358d4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4c6f4cec51e1a1b20d9361c6367b917eb8db239c023f88502d2833b745a358d4?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"ceskytucnak.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.ceskytucnak.cz\/wp-content\/uploads\/img_a307193_w1784_t1518595438.jpg","url":"https:\/\/www.ceskytucnak.cz\/wp-content\/uploads\/img_a307193_w1784_t1518595438.jpg","height":0,"width":0},"url":"https:\/\/www.ceskytucnak.cz\/nejbohatsi-zena-sveta\/","about":["V\u00fdrobky"],"wordCount":395,"articleBody":"Koncem lo\u0148sk\u00e9ho roku zem\u0159ela ve v\u011bku kr\u00e1sn\u00fdch 94 let Liliane Bettencourtov\u00e1, jej\u00ed\u017e rodn\u00e9 jm\u00e9no bylo Liliane Henriette Charlotte Schuellerov\u00e1. P\u0159ed svou smrt\u00ed to byla nejbohat\u0161\u00ed \u017eena a des\u00e1t\u00fdm nejbohat\u0161\u00edm \u010dlov\u011bkem na sv\u011bt\u011b. Pokud chcete b\u00fdt \u00fasp\u011b\u0161n\u00ed v podnik\u00e1n\u00ed, ur\u010dit\u011b byste jej\u00ed osud m\u011bli zn\u00e1t pro vlastn\u00ed inspiraci.Pokud V\u00e1m jej\u00ed jm\u00e9no nic ne\u0159\u00edk\u00e1, dost mo\u017en\u00e1 V\u00e1m pom\u016f\u017eeme, pokud p\u0159ibl\u00ed\u017e\u00edme, \u017ee se jedn\u00e1 o b\u00fdvalou majitelku francouzsk\u00e9 kosmetick\u00e9 firmy L\u00b4Ore\u00e1l. Tuto firmu v roce 1957 zd\u011bdila a stala se tak bohatou \u017eenou.L\u00b4Oreal nab\u00edz\u00ed expertn\u00ed p\u00e9\u010di a produkty na pot\u0159eby vlas\u016f a v\u0161echny typy pleti. Nab\u00edz\u00ed tak\u00e9 dekorativn\u00ed kosmetiku pro ka\u017edou p\u0159\u00edle\u017eitost. Tv\u00e1\u0159\u00ed L\u00b4Oreal se v pr\u016fb\u011bhu desetilet\u00ed stalo mnoho celebrit.Samotnou firmu L\u00b4Ore\u00e1l zalo\u017eil jej\u00ed otec Eug\u00e9ne Louis Schueller, kter\u00fd byl francouzsk\u00fd chemik n\u011bmeck\u00e9ho p\u016fvodu. Z\u0159ejm\u011b s\u00e1m ani netu\u0161il, jak velmi bude jeho firma v budoucnosti \u00fasp\u011b\u0161n\u00e1.\u00a0\tKdy\u017e n\u011bkomu spadne bohatstv\u00ed do kl\u00ednaNo jo, pomysl\u00edte si, v\u017edy\u0165 j\u00ed spadlo neuv\u011b\u0159iteln\u00e9 bohatstv\u00ed do kl\u00edna. Ale nebylo to tak snadn\u00e9. V pades\u00e1t\u00fdch letech dvac\u00e1t\u00e9ho stolet\u00ed toti\u017e v\u016fbec nebylo snadn\u00e9 b\u00fdt \u017eenou a obst\u00e1t v mu\u017esk\u00e9m sv\u011bt\u011b.A v tom spo\u010d\u00edval jej\u00ed \u00fasp\u011bch. Neb\u00e1la se postavit mu\u017esk\u00e9 konkurenci. Ne snad, \u017ee by p\u0159edstavovala feministickou vlnu. Sp\u00ed\u0161e se sna\u017eila pochopit mu\u017esk\u00e9 my\u0161len\u00ed, jejich uva\u017eov\u00e1n\u00ed, kter\u00e9mu se tak\u00e9 \u0159\u00edk\u00e1 line\u00e1rn\u00ed zp\u016fsob my\u0161len\u00ed, co\u017e znamen\u00e1 komunikovat jasn\u011b, \u0159\u00edkat, jak jdou jednotliv\u00e9 kroky za sebou. To zn\u00ed velmi jednodu\u0161e, ale pro \u017eeny je to dost obt\u00ed\u017en\u00e9, kdy\u017e vezmeme v potaz skute\u010dnost, \u017ee m\u00e1me sklony k zab\u00edhavosti a p\u0159esn\u011b strukturovan\u00e9 kroky, to je \u010dasto nad \u017eensk\u00e9 mo\u017enosti. Tak\u00e9 je podle Charlotte Schuellerov\u00e9 m\u00edt v\u017edy p\u0159ipraveny argumenty.\u00dasp\u011b\u0161n\u00fd byznys jde \u010dasto ruku v ruce s altruismem a nejinak je to tak\u00e9 v tomto p\u0159\u00edpad\u011b. Liliane Bettencourt zalo\u017eila nadaci Bettencourt Schueller Foundation, kter\u00e1 pom\u00e1h\u00e1 s realizac\u00ed projekt\u016f v oblasti kultury, zdravotnictv\u00ed a humanit\u00e1rn\u00ed oblasti.                                                                                                                                                                                                                                                                                                                                                                                        4\/5 - (5 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Nejbohat\u0161\u00ed \u017eena sv\u011bta","item":"https:\/\/www.ceskytucnak.cz\/nejbohatsi-zena-sveta\/#breadcrumbitem"}]}]