[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.ceskytucnak.cz\/guerilla-marketing\/#Article","mainEntityOfPage":"https:\/\/www.ceskytucnak.cz\/guerilla-marketing\/","headline":"Guerilla marketing","name":"Guerilla marketing","description":"Guerilla marketing je forma marketingu, kter\u00e1 na spot\u0159ebitele \u00fato\u010d\u00ed ne\u010dekan\u011b, je origin\u00e1ln\u00ed, tvo\u0159iv\u00e1 a interaktivn\u00ed a je sou\u010d\u00e1st\u00ed ka\u017edodenn\u00edho \u017eivota. Je v\u011bt\u0161inou vyu\u017e\u00edv\u00e1n mal\u00fdmi firmami, kter\u00e9 maj\u00ed omezen\u00fd rozpo\u010det a tento zp\u016fsob propagace je pro n\u011b jedin\u00fd mo\u017en\u00fd zp\u016fsob, jak bojovat proti konkre\u010dn\u00edm v\u011bt\u0161\u00edm firm\u00e1m, kter\u00fd maj\u00ed na propagaci a...","datePublished":"2017-01-18","dateModified":"2023-04-28","author":{"@type":"Person","@id":"https:\/\/www.ceskytucnak.cz\/author\/#Person","name":"","url":"https:\/\/www.ceskytucnak.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4c6f4cec51e1a1b20d9361c6367b917eb8db239c023f88502d2833b745a358d4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4c6f4cec51e1a1b20d9361c6367b917eb8db239c023f88502d2833b745a358d4?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"ceskytucnak.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"url":"https:\/\/www.ceskytucnak.cz\/guerilla-marketing\/","about":["V\u00fdrobky"],"wordCount":394,"articleBody":"Guerilla marketing je forma marketingu, kter\u00e1 na spot\u0159ebitele \u00fato\u010d\u00ed ne\u010dekan\u011b, je origin\u00e1ln\u00ed, tvo\u0159iv\u00e1 a interaktivn\u00ed a je sou\u010d\u00e1st\u00ed ka\u017edodenn\u00edho \u017eivota. Je v\u011bt\u0161inou vyu\u017e\u00edv\u00e1n mal\u00fdmi firmami, kter\u00e9 maj\u00ed omezen\u00fd rozpo\u010det a tento zp\u016fsob propagace je pro n\u011b jedin\u00fd mo\u017en\u00fd zp\u016fsob, jak bojovat proti konkre\u010dn\u00edm v\u011bt\u0161\u00edm firm\u00e1m, kter\u00fd maj\u00ed na propagaci a marketing v\u011bt\u0161\u00ed rozpo\u010dty.Vir\u00e1ln\u00ed marketingZ\u00e1kladem vir\u00e1ln\u00edho marketingu je virov\u00e1 zpr\u00e1va, co\u017e je sd\u011blen\u00ed s\u00a0reklamn\u00edm obsahem, kter\u00e9 je pro osoby, kter\u00e9 s\u00a0n\u00ed p\u0159ijdou do kontaktu, natolik zaj\u00edmav\u00e9, \u017ee je sami od sebe a vlastn\u00edmi prost\u0159edky \u0161\u00ed\u0159\u00ed d\u00e1l, zpr\u00e1va se \u0161\u00ed\u0159\u00ed hlavn\u011b e-mailem nebo SMS zpr\u00e1vou a d\u00e1le pak m\u016f\u017ee m\u00edt formu odkazu na webov\u00e9 str\u00e1nky nebo vir\u00e1ln\u00ed web-link, vyu\u017e\u00edvaj\u00ed se i odkazy na videa na Youtube.Buzz marketingBuzz marketing spo\u010d\u00edv\u00e1 v\u00a0tom, \u017ee informace se \u0161\u00ed\u0159\u00ed k\u00a0u\u017eivateli prost\u0159ednictv\u00edm n\u011bjak\u00e9 p\u0159ekvapuj\u00edc\u00ed nebo dob\u0159e zapamatovateln\u00e9 ud\u00e1losti \u010di akce. Dan\u00e1 akce by m\u011bla b\u00fdt neobvykl\u00e1, skand\u00e1ln\u00ed, vtipn\u00e1, tajn\u00e1 a t\u00fdkat se n\u011bjak\u00e9ho tabu, nap\u0159\u00edklad l\u017e\u00ed nebo sexu. D\u00edky tomu vzbud\u00ed u spot\u0159ebitele pozornost a p\u0159\u00edpadn\u011b i z\u00e1jem o dan\u00fd produkt nebo slu\u017ebu.Ambush marketingAmbush marketing je snaha firmy spojit se s\u00a0n\u011bjakou ud\u00e1lost\u00ed, doch\u00e1z\u00ed k\u00a0nep\u0159\u00edm\u00e9mu spojen\u00ed s\u00a0danou ud\u00e1lost\u00ed, v\u011bt\u0161inou je to spojeno zejm\u00e9na s\u00a0ud\u00e1lost\u00ed, na kterou je up\u0159ena velk\u00e1 pozornost ve\u0159ejnosti a m\u00e9di\u00ed.Nej\u010dast\u011bji to b\u00fdvaj\u00ed sportovn\u00ed ud\u00e1losti, zejm\u00e9na olympijsk\u00e9 hry. Je to tedy parazitov\u00e1n\u00ed na aktivit\u00e1ch konkurence a m\u016f\u017ee b\u00fdt bu\u010f p\u0159\u00edm\u00fd, kdy dan\u00e1 firma vyu\u017e\u00edv\u00e1 symboly, kter\u00e9 se vztahuj\u00ed k\u00a0dan\u00e9 akci, nap\u0159\u00edklad logo kruh\u016f olympijsk\u00fdch her nebo vyu\u017e\u00edv\u00e1 r\u016fzn\u00fdch obrazov\u00fdch a filmov\u00fdch materi\u00e1l\u016f vytvo\u0159en\u00fdch pro tu ur\u010ditou ud\u00e1lost. D\u00e1le m\u016f\u017ee b\u00fdt tak\u00e9 nep\u0159\u00edm\u00fd ambush marketing, kdy doch\u00e1z\u00ed k\u00a0vyu\u017eit\u00ed osob spojen\u00fdch s\u00a0danou ud\u00e1lost\u00ed nebo m\u016f\u017ee dan\u00e1 firma realizovat reklamu v\u00a0medi\u00e1ln\u00edm prost\u0159ed\u00ed sportovn\u00ed akce.                                                                                                                                                                                                                                                                                                                                                                                        4.6\/5 - (7 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Guerilla marketing","item":"https:\/\/www.ceskytucnak.cz\/guerilla-marketing\/#breadcrumbitem"}]}]