[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.ceskytucnak.cz\/behavioralni-ekonomie\/#Article","mainEntityOfPage":"https:\/\/www.ceskytucnak.cz\/behavioralni-ekonomie\/","headline":"Behavior\u00e1ln\u00ed ekonomie","name":"Behavior\u00e1ln\u00ed ekonomie","description":"Na na\u0161e rozhodov\u00e1n\u00ed p\u016fsob\u00ed n\u011bkolik faktor\u016f: 1)Reprezentativnost (stereotyp) – lid\u00e9 maj\u00ed tendenci zam\u011b\u0159ovat se v\u00fdhradn\u011b na podobnost popisu n\u011bjak\u00e9ho jevu se stereotypem a zanedb\u00e1vat skute\u010dnou pravd\u011bpodobnost v\u00fdskytu tohoto jevu 2)Kotven\u00ed – \u010d\u00edslo prezentovan\u00e9 p\u0159ed samotnou ot\u00e1zkou n\u00e1m slou\u017e\u00ed jako referen\u010dn\u00ed bod, kter\u00fd ovliv\u0148uje n\u00e1sledn\u00fd odhad hodnoty, na kterou se pt\u00e1me,...","datePublished":"2017-01-18","dateModified":"2023-04-28","author":{"@type":"Person","@id":"https:\/\/www.ceskytucnak.cz\/author\/#Person","name":"","url":"https:\/\/www.ceskytucnak.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4c6f4cec51e1a1b20d9361c6367b917eb8db239c023f88502d2833b745a358d4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4c6f4cec51e1a1b20d9361c6367b917eb8db239c023f88502d2833b745a358d4?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"ceskytucnak.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"url":"https:\/\/www.ceskytucnak.cz\/behavioralni-ekonomie\/","about":["Internet"],"wordCount":381,"articleBody":"Na na\u0161e rozhodov\u00e1n\u00ed p\u016fsob\u00ed n\u011bkolik faktor\u016f:1)Reprezentativnost (stereotyp)– lid\u00e9 maj\u00ed tendenci zam\u011b\u0159ovat se v\u00fdhradn\u011b na podobnost popisu n\u011bjak\u00e9ho jevu se stereotypem a zanedb\u00e1vat skute\u010dnou pravd\u011bpodobnost v\u00fdskytu tohoto jevu2)Kotven\u00ed– \u010d\u00edslo prezentovan\u00e9 p\u0159ed samotnou ot\u00e1zkou n\u00e1m slou\u017e\u00ed jako referen\u010dn\u00ed bod, kter\u00fd ovliv\u0148uje n\u00e1sledn\u00fd odhad hodnoty, na kterou se pt\u00e1me, a je tedy prok\u00e1z\u00e1no, \u017ee re\u00e1ln\u011b nesouvisej\u00edc\u00ed \u010d\u00edslo zkresluje odhad jin\u00e9ho \u010d\u00edsla ke sv\u00e9 v\u00fdchoz\u00ed hodnot\u011b– nap\u0159\u00edklad pokud m\u00e1me s\u010d\u00edtat od jedn\u00e9 do deseti, lid\u00e9 tipuj\u00ed jako v\u00fdsledek men\u0161\u00ed \u010d\u00edslo, ne\u017e pokud by m\u011bli s\u010d\u00edtat \u010d\u00edsla od deseti k\u00a0jedn\u00e93)Konfirma\u010dn\u00ed zkreslen\u00ed– lid\u00e9 hledaj\u00ed \u010di vyhodnocuj\u00ed informace zp\u016fsobem, kter\u00fd potvrzuje jejich existuj\u00edc\u00ed my\u0161lenky a p\u0159edsudky– nap\u0159\u00edklad pokud by si budeme cht\u00edt po\u0159\u00eddit nov\u00fd telefon, budeme se sna\u017eit hledat hlavn\u011b kladn\u00e9 recenze, kter\u00e9 hovo\u0159\u00ed ve prosp\u011bch preferovan\u00e9 zna\u010dky a naopak budeme ignorovat ty, kter\u00e9 hovo\u0159\u00ed v\u00a0jej\u00ed neprosp\u011bch4)Setrva\u010dnost– preference zachovat v\u011bci ve stavu, v\u00a0jak\u00e9m jsou, a to bu\u010f t\u00edm, \u017ee nebudeme nic d\u011blat nebo budeme preferovat d\u0159\u00edve u\u010din\u011bn\u00e9 rozhodnut\u00ed5)Dynamick\u00e1 inkonsistence– na\u0161e preference nejsou v\u00a0\u010dase racion\u00e1ln\u00ed, v\u00a0sou\u010dasn\u00e9 dob\u011b podce\u0148ujeme nebo naopak p\u0159ece\u0148ujeme, jak\u00e9 pot\u0159eby budeme m\u00edt v\u00a0budoucnosti– nap\u0159\u00edklad hladov\u00ed lid\u00e9 nakoup\u00ed v\u00edce potravin, proto\u017ee si mysl\u00ed, \u017ee v\u00a0budoucnu budou m\u00edt stejn\u00fd hlad, naopak lid\u00e9 najeden\u00ed toho nakoup\u00ed m\u00e9n\u011b6)Averze ke ztr\u00e1t\u011b a vztah k\u00a0riziku– lid\u00e9 v\u011bt\u0161inou nadhodnocuj\u00ed n\u00edzk\u00e1 rizika a naopak podhodnocuj\u00ed rizika vysok\u00e1, proto\u017ee sn\u00ed\u017een\u00ed u\u017eitku, kdy\u017e o n\u011bco p\u0159ijdu je v\u011bt\u0161\u00ed ne\u017e zv\u00fd\u0161en\u00ed u\u017eitku, kdy\u017e stejnou v\u011bc dostanu7)R\u00e1mov\u00e1n\u00ed– doch\u00e1z\u00ed k\u00a0r\u00e1mov\u00e1n\u00ed vlastnost\u00ed, kdy\u017e mo\u017enosti, ze kter\u00fdch m\u00e1me vyb\u00edrat, jsou formulov\u00e1ny tak, aby zd\u016fraz\u0148ovaly bu\u010f pozitivn\u00ed nebo negativn\u00ed str\u00e1nky dan\u00e9ho rozhodnut\u00ed– nap\u0159\u00edklad, kdy\u017e vid\u00edme, \u017ee n\u011bjak\u00e1 nemoc zabila 2 lidi z\u00a010, zn\u00ed to h\u016f\u0159e, ne\u017e kdy\u017e \u0159ekneme, \u017ee se l\u00e9ka\u0159\u016fm poda\u0159ilo zachr\u00e1nit 8 lid\u00ed z\u00a0deseti.                                                                                                                                                                                                                                                                                                                                                                                        3.7\/5 - (15 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Behavior\u00e1ln\u00ed ekonomie","item":"https:\/\/www.ceskytucnak.cz\/behavioralni-ekonomie\/#breadcrumbitem"}]}]